We’re here to make rail easy

We’ve made it our mission to make rail easy for travellers, agencies and train operators.

The world needs rail

Put simply, the world is a better place when people choose not to fly and do everything they can to limit car journeys.

Air travel is a major source of pollution producing up to 10 times the emissions of rail (around 15% of total greenhouse gas emissions in the UK alone). And for all the welcome signs of greater adoption of electric vehicles, most cars on the road today are still reliant on fossil fuels.

Efficient mass transit systems are simply a better alternative. They have a smaller carbon footprint, reduce congestion and are often faster and cheaper than alternatives.

But there are challenges.

High fixed costs and ageing legacy infrastructure make it difficult to deliver the kind of digitally-enabled services today’s travellers expect. There is often insufficient data to allow customers to make the best travel decisions. And for agencies, rail is fragmented, lacks standards and is expensive to sell and manage.

We’re here to help with technology and solutions that make it easy for your customers to plan and buy travel and for you to give them the levels of service they deserve.

Ultimately, we want to give you the tools you need to increase revenue, reduce costs and delight travellers.

Discover our solutions

White Label Rail Commerce

We make it easy for you to integrate rail search and booking into your website or mobile app.​

Journey Planning

We make planning rail travel simple (no matter how complex the journey). So your customers get a great experience. And you get more customers.

Rail Distribution

We help retailers sell global rail easily with the simplicity of a single multi-market API.


With easy checkout and multiple payment methods, our e-ticketing solutions make buying train tickets fast and seamless for customers.

Customer Service

Giving passengers the service they demand can be expensive. We reduce these costs, and open up new revenue-boosting promotions and campaigns.

Data Insight

We’re committed to giving operators access to the data they need to make key decisions. With SilverRail, you get greater visibility across customer and capacity.

Our technology in action

Discover how SilverRail’s solutions are driving real-world value both for travellers and operators the world over.

See showcase

Our Management

Aaron Gowell
CEO and Co-Founder
Prior to founding SilverRail, Aaron built and sold National Leisure Group, a pioneer in travel ecommerce, worked at Bain and was a founding member of General Catalyst Partners, a leading VC in online travel.
Cameron Jones
Chief Commercial Officer
Cameron’s career has focused on travel & tech, starting with Starwood Hotels on their distribution and eBusiness strategy. He then spent 8 years with Expedia in APAC and Europe driving their hotels and affiliates business.
Caroline Thompson
Chief Operating Officer
Caroline has over 30 years’ experience in HR and operational roles. Most of her career has involved financial engineering, particularly in tech companies and she’s also sat on several industry boards.
Francis Lee
MD Search
Francis began his career at Capgemini and was involved in a number of major IT infrastructure projects such as the building of Trainline.com. Over the last 17 years he has overseen the creation of journey planning software for customers such as National Rail Enquiries.
Jean-David Oladele
VP Product
JD is passionate about product delivery and innovation and has been with SilverRail for over 9 years. Prior to SilverRail, he worked in Engineering as a Software Architect and has an MBA, a BSc and ME in Computer Engineering.
Roxana Diaconescu
Chief Technology Officer
After working in leadership positions at Uber, Facebook and Expedia, Roxana has deep engineering and commercial experience in the travel tech space. The opportunity to democratise travel and personal transport drives her passion for building effective software engineering teams.
Tobias Carlborg
MD Sweden & Head of Finance
Tobias has worked in M&A, fundraising, and advising high growth technology companies. He has a Master of Science in Engineering from the Royal Institute of Technology in Stockholm and an MBA from Warwick Business School.