The Future of Multimodal Travel: Challenges and Opportunities
Written by Yvonne Dahlberg
We have published a White paper called ‘The Future of Multimodal Travel: Challenges and Opportunities’.
Travel in the future is unlikely to decrease. And in order to offer attractive, passenger-friendly and sustainable ways of moving around, we all need to rethink how we travel. The passenger transport industry also has to make sure that eco-friendly travel is the easy and natural choice. In order to make people change their behaviour, the alternatives to cars and flights must be at least equally good. Environmental reasons alone will not be enough. There are several other determinants of travel mode choice – such as cost, convenience, efficiency and flexibility – that will have impact.
The continuously increasing demand for mobility has so far resulted in exceptional growth rates for motorised individual transport, as well as long and short distance flights. In order to break this trend, tomorrow’s passengers must be offered more flexibility than a single transport mode can offer alone. Multimodal travel and the rise of Mobility as a Service (MaaS) have the potential to generate the necessary shift in passenger transport, with solutions tailored to the individual needs of customers.
“Tomorrow’s passengers must be offered more flexibility than a single transport mode can offer alone.”
The following white paper sets out the driving forces, challenges and opportunities for the rail industry to develop and utilise the transition to fully integrated travel across Europe.
Download the full White paper here.