THE STATE OF UK RAIL

SilverRail launches its first Market Insight Report giving a clear view of the UK rail market and its travellers

SilverRail, the technology company powering global rail with its next generation retailing and distribution platform, has today published its first UK Rail Market Insights Report. The Report offers a comprehensive look at the UK’s rail industry today, offering insights into rail usage, ticketing, comparisons across Europe, passenger satisfaction levels, investments and more.

The Report, compiled and written by SilverRail, is entitled: “Jumping the Barriers: A simplified view of the UK rail market and its travellers”.

There are three clear goals behind the production of the Report. To give a clear, bird’s-eye view of the UK rail market; to provide key statistics and data to help understand today’s traveller and their sentiments attached to rail in comparison to air, and to highlight market trends in traveller behaviour with increased online rail adop­tion.

It delivers these insights across five chapters, looking into UK market trends; rail versus air options; understanding traveller behaviour; traveller satisfaction and ticket segmentation. Each chapter goes into detail on the topic, providing statistical data, charts, diagrams and analysis from SilverRail.

“We’re very proud of the level of detail this Report provides on the state of the UK rail market” comments Cameron Jones, Chief Commercial Officer at SilverRail. “Some of the information in here – particularly around purchasing behaviour and the UK’s reliance on station ticket offices and station ticket vending machines – gives an interesting insight into the British public’s relationship with rail travel.”

“Our belief is that this Report will quickly become a go-to resource on rail, and rail developments within the UK. We hope that the broader industry will benefit from the insights it provides, and that train operating companies, online travel agencies, industry influencers and members of the government will use it to inform their strategy, benchmark performance and influence change. Of course, we will be sharing it with our clients and partners – players like Expedia, National Express, Stagecoach, Govia, Concur and National Rail Enquiries – but we think anyone with an interest in the industry will want to download the Report.”

-ENDS-

For media inquiries, please contact:

Belinda Hallworth/Archie Pottinger – Flagship Consulting 020 7680 7114/7113

Sophy Norris – Flagship Consulting 01392 248 934

About SilverRail Technologies (www.silverrailtech.com)

SilverRail is powering global rail with its next generation retailing and distribution platform.

SilverRail’s proprietary technology offers a cohesive digital infrastructure for rail. Our product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.

SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

• SilverRail handles more than 1 billion online rail searches each year.
• SilverRail distributes tickets for more than 35 providers and carriers
• SilverRail processes more than 25 million bookings each year.
• SilverRail serves more than 1,500 corporate customers worldwide.

SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson, is headquartered in London, but also has offices in Boston, Stockholm and Brisbane.