SilverRail Partners with Virgin Red to Allow Its Members to Buy Rail Tickets and Earn Points
12/05/2021
Written by Frederic Kalinke
SilverRail is delighted to announce its partnership with Virgin Red, Virgin’s new rewards club, bringing together the Virgin family and beyond. Virgin customers can now book travel on any train within Great Britain on the Virgin Red app, whilst earning Virgin Points for doing so.
Virgin Red has opted to use SilverRail for its market leading Journey Planning and most accredited rail ticketing platform. Its members can buy and manage their train travel across England, Scotland and Wales, earning points to spend on rewards within the Virgin Red programme. Many new features are set to follow in the coming months.
“We are really excited to be partnering with Virgin Red in delivering its rail retail offering. This is a genuine first for rail customers that can now see a return on their rail ticket purchase and accrue some amazing benefits, ” said David Pitt, Head of UK at SilverRail.
“We all know Virgin for its great customer service and innovative ideas, so we are delighted that the Virgin Red team has placed its trust in SilverRail. This close collaboration will enable Virgin to extend its best-in-class customer experience to helping its members seek out better value from their rail travel purchases “Rail is a frequent purchase for many people, so it’ll be great to see Virgin Red members able to earn reward points for their everyday spending”.
“We are delighted to partner with the team at SilverRail – who have been instrumental in supporting the build to introduce yet another way for Virgin Red members to earn Virgin Points on their everyday spend. Virgin Red members will be the first to try out this new way of booking train travel and we want to bring them on the journey with us as we go full steam ahead, developing it further over the coming months.”Phil Young, Chief Technology Officer, Virgin Red
SilverRail develops journey planning and rail retailing technology to help transport operators and merchants transform how they serve customers and run their businesses. Its products help operators and retailers get customers, keep customers, reduce costs and improve decisions.
For media inquiries, please contact:
Frederic Kalinke, Marketing Director at SilverRail / e: marketing@silverrailtech.com
Jodie Burton, PR and Communications Manager, Virgin Red / e: jodie.burton@red.virgin.com
About SilverRail
SilverRail is delivering the digital infrastructure for the global rail industry. It technology makes rail easy for rail operators, travel agencies and travellers. Its product suite spans the full customer experience: journey planning, distribution, fulfilment, customer service and data insight.
SilverRail:
- Handles more than 1 billion online rail searches each year
- Distributes tickets for more than 35 providers and carriers
- Processes more than 30 million bookings each year
- Serves more than 1,500 corporate customers worldwide
SilverRail was founded in 2009 and has offices in London, Boston, Stockholm and Brisbane.
About Virgin Red
Virgin Red, which launched in 2020 on an exclusive basis, is Virgin’s new rewards club. It’s the red thread connecting the Virgin family where members can earn on the everyday to save for the extraordinary. Virgin Red also makes it easy to support local communities, charities and the environment.
Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. Virgin Red makes it really easy for members to earn and spend Virgin Points – Virgin’s universal currency which never expires. More information can be found here.
