Knowledge Hub / Introducing Brett Ring, VP Commercial at SilverRail

Introducing Brett Ring, VP Commercial at SilverRail

The author: Isabella Hales


Written by Isabella Hales

At SilverRail, we’re not just about trains and tech- we’re all about our people. We’re a key player in the rail industry, not only leading the way in transforming the way people move but also placing a strong emphasis on the happiness and the growth of our employees. In a field where innovation is paramount, we stand out not just for our advancements but also for our commitments to building a vibrant and inclusive company culture. We are dedicated to empowering and championing our workforce, employees are not merely contributors but integral members of a tight-knit community.

We are thrilled to highlight the wonderful individuals we have at SilverRail. Each team member brings unique skills, dedication, and perspectives to the table, contributing to the overall success of our organisation. In this blog, we will shine a light on Brett Ring, VP of Commercial at SilverRail.

What is your role at SilverRail?

I am the VP Commercial at SilverRail – I lead the commercial team at SilverRail: focussing on travel retailers, which includes TMCs, OTAs, OBTs, GDS and other TravelTech providers interested in rail.

What are you most excited about in your role?

The opportunity to build deep, trusted partnerships with travel retailers. We only work through travel retailers, so there are no conflicts of interest impacting our ability to engage at a deeper level. Their success really is our success, and I’m looking forward to diving deeper to uncover growth opportunities.

What is your rail background?

I spent 11 years with Trainline, where my last role was leading the global business development team in B2B distribution. I then moved into the CRO role at TravelTime where I continued promoting public transport globally, demonstrating the door-to-door travel time benefit versus other modal types.

Where do you see the future of rail?

It has been proven that where competition is introduced, rail fares drop, services become faster/ more reliable, and the environment benefits. Spain is a great example of this. I see pressure on governments to increase competition and do so much faster. The climate crisis is happening now, and that needs to be recognised in our actions.

What is the most unusual or interesting job you’ve ever had?

My early career was in aerospace, where I was part of the team building the 1st Apache helicopter for the UK forces. Seeing them fly for the first time was an awesome experience.

Describe what you were like at age 10.

Ask my brother and he’d probably say “annoying”, ask my mum and she’d say “adorable”, ask my teacher and she’d say “challenging”.

What do you like to do in your spare time?

After renovating our home during the pandemic, I’ve developed (an expensive) obsession with interior design!

Do you have any interesting facts about yourself?

I once trod the boards in the West End with Jason Donavon in Priscilla Queen of the Desert. It’s not as impressive as it sounds…..