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The Future of Multimodal Travel: Challenges and Opportunities

We have published a White paper called ‘The Future of Multimodal Travel: Challenges and Opportunities’.

Travel in the future is unlikely to decrease. And in order to offer attractive, passenger-friendly and sustainable ways of moving around, we all need to rethink how we travel. The passenger transport industry also has to make sure that eco-friendly travel is the easy and natural choice. In order to make people change their behaviour, the alternatives to cars and flights must be at least equally good. Environmental reasons alone will not be enough. There are several other determinants of travel mode choice – such as cost, convenience, efficiency and flexibility – that will have impact.

The continuously increasing demand for mobility has so far resulted in exceptional growth rates for motorised individual transport, as well as long and short distance flights. In order to break this trend, tomorrow’s passengers must be offered more flexibility than a single transport mode can offer alone. Multimodal travel and the rise of Mobility as a Service (MaaS) have the potential to generate the necessary shift in passenger transport, with solutions tailored to the individual needs of customers.

“Tomorrow’s passengers must be offered more flexibility than a single transport mode can offer alone.”

The following white paper sets out the driving forces, challenges and opportunities for the rail industry to develop and utilise the transition to fully integrated travel across Europe.

Download the full White paper here.

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How Mobility as a Service is bringing rail to the forefront

We have published a Whitepaper entitled ‘How Mobility as a Service is bringing rail to the forefront’ in partnership with Phocuswire. We’ve included the Foreword written by Cameron Jones, our Chief Commercial Officer, below.

We are in the midst of a perfect storm which opens up the potential for rail operators to move more people by train.

Seizing upon momentum behind protecting the environment, massive industry investment, liberalization driving a heightened focus on the rail customer experience, government and EU directives and, rapidly changing consumer trends – rail operators could see strong growth in the years to come.

Rail may not have moved as quickly into the digital age as other segments of travel but now is the time to capitalize on some of the early initiatives.

Liberalization of the market is acting as a driver for rail operators to open up, collaborate and share data.

In addition, consumer expectations of everything live and available via digital channels are acting as a further impetus to change.

Many rail operators in Europe are getting their houses in order domestically when it comes to digital distribution, and some are looking beyond their borders with cross-border services plus extending their route networks by forging relationships with rail operators in neighboring countries for through tickets.

With the growing opportunity around Mobility as a Service (MaaS), it’s a good time to consider what the future holds with increased ridership on shared transport modes, such as rail, as people shift away from personally-owned modes of transportation.

Rail remains at the heart of MaaS whether business, leisure or commuter travel, and initiatives across Europe demonstrate the opportunities for all.

The following white paper sets out in detail the drivers, challenges and opportunity for the European rail industry to develop and leverage the digital ecosystem the allows the transition to fully integrated distribution across Europe.

It also shines a light on Sweden’s MaaS initiative which is a good example of successful collaboration and data sharing in the industry.

Today, like never before, consumers have many options in how they choose to travel, let’s work together to make rail more connected, continue to improve the booking and on-board experience and make rail the first choice.

Download the full Whitepaper here.

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UK RAIL MARKET INSIGHTS REPORT

The UK Rail Market Insights Report – download your free copy

Today, rail is the preferred transport choice in many markets for both passengers and freight – it’s greener, faster, city centre to city centre, increasingly interconnected to other transport modes, and can carry far more people than most alternatives. Therefore, it is only natural that it sits at the heart of transportation systems around the world.

In the UK specifically, the rail network supports considerable economic growth, enabling the major cities – London, Manchester, Birmingham and Edinburgh – to function, as well as providing effective transport links throughout the country.

Over the last 15 years, the UK rail network has enjoyed a continuous period of growth and development, which has seen expenditure increase by around 60%. On top of this, Network Rail’s five year investment of £38 billion (from 2014 to 2019) is set to transform the entire rail infrastructure.

This investment and rapid modernisation of trains and rail infrastructure has seen the introduction of faster, safer and more comfortable services. These advances, however, have arguably outpaced the adoption of new booking technology and booking interfaces, which puts rail at a disadvantage when compared to other modes of transport.

To help understand how these changes have affected the market, and the behaviour of its travellers, SilverRail has compiled the following Report to give a clear, bird’s-eye view of the UK rail market; to provide key statistics and data to help understand today’s traveller and their sentiments attached to rail in comparison to air, and to highlight market trends in traveller behaviour with increased online rail adop­tion.

It delivers these insights across five chapters:

  1. Looking into UK market trends
  2. Rail versus air options
  3. Understanding traveller behaviour
  4. Traveller satisfaction
  5. Ticket segmentation

Each chapter goes into detail on the topic, providing statistical data, charts, diagrams and analysis from SilverRail.

CLICK TO DOWNLOAD YOUR FREE COPY

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EUROPEAN CITY2CITY INFOGRAPHIC

Download here.

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SILVERRAIL PRESENTS NEW RAIL VS AIR INFOGRAPHIC

Highlighting the need for more visibility when booking travel

SilverRail, the B2B technology company powering rail bookings globally has created a new infographic showcasing rail and air travel options side-by-side for key city pairs across Europe.

The infographic has been produced to highlight the importance of making rail as visible as air across online travel booking sites, so that travellers can effortlessly compare the price and total journey time when travelling from city centre to city centre across Europe.

When searching for journey options online today, very few travel agencies and distributors are able to showcase rail and air options side-by-side, and even fewer are able to represent the full length of a traveller’s door-to-door journey; incorporating the time it takes to travel to and from the station, and the multiple modes of transport required to get there. However, SilverRail foresees a future where Online Travel Agencies (OTAs) are able to provide travellers with a full view of options for their entire door-to-door journey, incorporating multiple modes of transport (taxi, bus, tube, train, etc.), whilst enabling it to be booked in one single transaction – no matter the complexity of the journey.

Giving travellers access to this type of information enables better and more informed decision making when choosing which mode of transport to take. Presenting rail alternatives side-by-side with online airfares is the first step to realise this vision, and the next step in the development of rail – ultimately empowering travellers to plan, book and take trips seamlessly across different modes of transport.

Cameron Jones, Chief Commercial Officer at SilverRail said “With Europe having invested heavily in its high speed rail network over the last few years, rail has gained a competitive edge over air. This is particularly apparent on high speed routes of four hours or less, where travellers are increasingly choosing the convenience that rail offers over short-haul flights. Firstly, rail is far more productive. Recent research by Belgium operator Thalys revealed that 90% of managers surveyed viewed rail travel as productive time, while only 6% said the same about air travel. Secondly, rail is often more convenient. It gets business travellers to their destination with less stress, whilst typically offering an end-to-end, city centre to city centre journey – as train stations are typically in, or very close to business centres.

“However, rail is simply not as visible on key booking sites, and very rarely in the same search results as air. In fact, only 20% of rail is currently booked online in the UK, which means it is often missed out as a travel option. We have started to see some movement on booking sites and we are excited to partner with key OTA’s, who are set to transform the accessibility of global rail travel. This will ensure the train is considered as an option by a growing number of travellers, and in turn, help rail companies grow their ticket sales.

“If you take into account all factors – including productivity, convenience and CO2 impact – rail travel is often a winning choice. Now is the time to improve the visibility of rail as a travel option and truly challenge the status quo.”

The full infographic can be viewed and downloaded here.

– ENDS –

For media inquiries, please contact:
Belinda Hallworth/Archie Pottinger – Flagship Consulting 020 7680 7114/7113
Sophy Norris – Flagship Consulting 01392 248 934.

About SilverRail Technologies (www.silverrailtech.com)

SilverRail is powering global rail with its next generation retailing and distribution platform.
SilverRail’s proprietary technology offers a cohesive digital infrastructure for rail. Our product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.
SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

  • SilverRail handles more than 1 billion online rail searches each year.
  • SilverRail distributes tickets for more than 35 providers and carriers
  • SilverRail processes more than 25 million bookings each year.
  • SilverRail serves more than 1,500 corporate customers worldwide.

SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson, is headquartered in London, but also has offices in Boston, Stockholm and Brisbane.

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THE STATE OF UK RAIL

SilverRail launches its first Market Insight Report giving a clear view of the UK rail market and its travellers

SilverRail, the technology company powering global rail with its next generation retailing and distribution platform, has today published its first UK Rail Market Insights Report. The Report offers a comprehensive look at the UK’s rail industry today, offering insights into rail usage, ticketing, comparisons across Europe, passenger satisfaction levels, investments and more.

The Report, compiled and written by SilverRail, is entitled: Jumping the Barriers:  A simplified view of the UK rail market and its travellers”.

There are three clear goals behind the production of the Report. To give a clear, bird’s-eye view of the UK rail market; to provide key statistics and data to help understand today’s traveller and their sentiments attached to rail in comparison to air, and to highlight market trends in traveller behaviour with increased online rail adop­tion.

It delivers these insights across five chapters, looking into UK market trends; rail versus air options; understanding traveller behaviour; traveller satisfaction and ticket segmentation.  Each chapter goes into detail on the topic, providing statistical data, charts, diagrams and analysis from SilverRail.

“We’re very proud of the level of detail this Report provides on the state of the UK rail market” comments Cameron Jones, Chief Commercial Officer at SilverRail. “Some of the information in here – particularly around purchasing behaviour and the UK’s reliance on station ticket offices and station ticket vending machines – gives an interesting insight into the British public’s relationship with rail travel.”

“Our belief is that this Report will quickly become a go-to resource on rail, and rail developments within the UK. We hope that the broader industry will benefit from the insights it provides, and that train operating companies, online travel agencies, industry influencers and members of the government will use it to inform their strategy, benchmark performance and influence change. Of course, we will be sharing it with our clients and partners – players like Expedia, National Express, Stagecoach, Govia, Concur and National Rail Enquiries – but we think anyone with an interest in the industry will want to download the Report.”

-ENDS-

For media inquiries, please contact:

Belinda Hallworth/Archie Pottinger – Flagship Consulting 020 7680 7114/7113

Sophy Norris – Flagship Consulting 01392 248 934

About SilverRail Technologies (www.silverrailtech.com)

SilverRail is powering global rail with its next generation retailing and distribution platform.

SilverRail’s proprietary technology offers a cohesive digital infrastructure for rail. Our product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.

SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

  • SilverRail handles more than 1 billion online rail searches each year.
  • SilverRail distributes tickets for more than 35 providers and carriers
  • SilverRail processes more than 25 million bookings each year.
  • SilverRail serves more than 1,500 corporate customers worldwide.

SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson, is headquartered in London, but also has offices in Boston, Stockholm and Brisbane.

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knowledge

INFOGRAPHIC HIGHLIGHTS 5 STANDARDS FOR UNLOCKING RAIL

Bringing rail into the 21st century

SilverRail, the transformational technology business dedicated to giving travellers access to global rail content, has developed an Infographic to highlight the five standards that it believes the industry must follow to enable rail to realise its full potential.

Rail travel data is fragmented, siloed, duplicated, inconvenient and disorganised. SilverRail’s infographic brings this to life, highlighting just some of the complexities consumers face when booking rail. Whilst also revealing the steps they believe the industry needs to take in order to unlock rail’s true potential, and bring it into the 21st century.

The five standards to bring rail into the 21st century include:

  • One language protocol for all;
  • Streamlined journey planning;
  • A global rail portfolio;
  • Live online booking anytime, anyplace and anywhere;
  • One ticket to rule them all

Will Phillipson, Founder & President at SilverRail Technologies, said:

“At SilverRail we see and understand rail’s potential. Until now it has missed out on necessary technological advances that have transformed other forms of transport such as air; however, this is beginning to change. Our mission is to bring rail into the 21st century, and we have identified five key standards with which this can be achieved. Rail has a customer experience problem – it is complex, siloed and fragmented. This infographic shows the extent of that complexity and what steps the industry needs to take to unlock and power rail’s renaissance.”

-ENDS-

For further information, please contact:
Belinda Hallworth/Archie Pottinger – Flagship Consulting   020 7680 7114/7113
Sophy Norris – Flagship Consulting  01392 248 934.
firstname.lastname@flagshipconsulting.co.uk
SilverRail Technologies (https://test.silverrailtech.com/home)
Silver Rail Technologies is a transformative technology business with one mission – to foster the renaissance of rail travel by making global rail content more easily available, accessible and affordable.
SilverRail is currently processing over 1 billion online rail searches per year.  Over 35 rail carriers are connected via the company’s ‘SilverCore’ distribution platform – the world’s first unified platform for global rail.  More than 20 million bookings are made on SilverRail’s various systems each year.  SilverRail is currently serving over 1,500 Transit Operators worldwide.