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Transport for Wales Partners with SilverRail to Transform its Digital Retailing Capability

SilverRail is delighted to announce its partnership with Transport for Wales (TfW), helping them transform their digital retailing platform and passenger experience.  

The project involves SilverRail providing TfW with a retail engine that powers the full customer journey, from planning to fulfilment to payment, underpinned by SilverCore, its multi-channel Ticketing Issuing System (TIS). 

This will allow TfW to own and optimise all customer touchpoints across its website, mobile apps, call centre and any new channels that may emerge. 

Dave Williams, Transport for Wales’ IT and Digital Services Director, is excited about what the partnership will enable: “We’re delighted to be working with SilverRail to upgrade our retailing system for our customers. The new system will give us increased flexibility across all our platforms and will provide a significant enhancement to the customer journey”.

“More people than ever are using our digital services to buy tickets and access up-to-the-minute journey information. This is just one step we’re making ahead of the eventual rollout of integrated public transport journey-planning, which will provide journey information and tickets for rail and bus services across Wales.” 

UK rail operators have traditionally outsourced their digital retailing to third-party companies, which has led to poor visibility of the customer and their needs. TfW has recognised the importance of reasserting control of its customer-facing channels and is bringing them together using SilverRail’s platform. This will improve the end-to-end digital experience whilst allowing TfW to accelerate innovation.

“This partnership will enable TfW to provide a best-in-class customer experience to passengers from journey planning to booking, from fulfilment to customer service and across multiple channels” said David Pitt, Head of UK at SilverRail.

“In doing so, we are helping TfW enhance its position in the competitive UK transport market, at a time when more people are travelling domestically. As we emerge from the pandemic, it is very important that we do all we can to make journeys easier for customers.”  

“It is exciting that TfW will be challenging the status quo by investing in enhancing its digital assets to take back control and grow its direct revenue. This will reassert their control in what they can offer to the travelling public,” continued David.  

SilverRail’s platform is designed to work seamlessly with other technology suppliers, enabling TfW to work effectively with digital design agencies, CRM systems and other industry tools. On this project, SilverRail has worked alongside Imaginet, a digital agency.

You can find out more about SilverRail’s TIS here


For media inquiries, please contact:

Frederic Kalinke, Marketing Director at SilverRail

e: marketing@silverrailtech.com


About SilverRail  

SilverRail delivers the retail engine for global rail. Its product suite spans the full passenger journey: trip planning, booking, payment, ticketing and aftersales. 

SilverRail: 

  • Handles more than 1 billion online rail searches each year 
  • Distributes tickets for more than 35 providers and carriers 
  • Processes more than 30 million bookings each year 
  • Serves more than 1,500 corporate customers worldwide 

SilverRail was founded in 2009 and has offices in London, Boston, Stockholm and Brisbane.


About Transport for Wales

Transport for Wales (TfW) oversees public transport in Wales and its mission is to drive forward the Welsh Government’s vision of a high-quality, safe, integrated, affordable, and accessible transport network that the people of Wales are proud of.

Image Courtesy of Pipandthecity.

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Our Next-Generation Distribution System for Sweden

1st December 2021

SilverRail Technologies AB (formerly Linkon AB) is delighted to announce its development of Distribution+, a next-generation content platform, maintaining its long-standing commitment to improving the travel ecosystem within Sweden.

For 21 years, we have helped Swedish rail operators and travel agencies transform how they serve customers and run their businesses. Our distribution hub currently enables over 300 retailers to sell combined travel content easily and cost-effectively from all rail carriers (SJ, Vy Tåg, Vy Buss, MTRX, Tågab, Snälltåget) and Samtrafiken (covering 21 Public Transport Authorities).

Today, we are announcing a major investment in Distribution+, our future distribution system, which includes an improved Sales API with new features, increased flexibility and deeper content.

In addition, we will be enhancing our professional sales agent tool (Linkonline) to offer seamless sales and aftersales, as well as enhanced solutions for mid-office support and reporting. We will also continue to work with carriers to identify a more focused and streamlined inventory product.

Crucially, retailers will be automatically upgraded to our new solution without incurring the significant migration costs of switching to a new platform.

“We are all very excited to announce Distribution+, our new content hub that will seamlessly connect hundreds of retailers with rail carriers and transport authorities,” said Monica Öberg, Managing Director of SilverRail Technologies AB.

“What’s more, our customers will benefit from the new solution without bearing any migration costs in moving to a new platform. This investment is part of our long-standing commitment to improving the travel ecosystem in Sweden, and our team is so proud to play its part in powering one of the most advanced rail nations that has always pioneered green transportation. With the government’s ambitious plans to build a National Ticketing System and the recent opening of direct trains to mainland Europe, the future is bright.”


For media inquiries, please contact:

Monica Öberg, Managing Director of SilverRail Technologies AB 

e: marketing@silverrailtech.com


About SilverRail (www.silverrailtech.com)

SilverRail delivers the retail engine for global rail. Its product suite spans the full passenger journey: trip planning, booking, payment, ticketing and aftersales.

SilverRail:

  • Handles more than 1 billion online rail searches each year
  • Distributes tickets for more than 35 providers and carriers
  • Processes more than 30 million bookings each year
  • Serves more than 1,500 corporate customers worldwide

SilverRail was founded in 2009 and has offices in London, Boston, Stockholm and Brisbane.