Pedal Power: How Auckland Transport uses SilverRail’s Journey Planner

Auckland Transport is an organisation that manages roads and footpaths, cycling, parking and public transport for the city’s 1.7 million inhabitants. This month, using SilverRail’s technology, it rolled out a “safe cycling” option to its award-winning AT Mobile app, helping cyclists travel on cycle friendly roads and paths, rather than the fastest road routes. Users are delighted with the new feature, claiming its cycle results are better than those found on Google Maps.

The product update comes at a time of greater environmental awareness on the part of local governments, city planners and citizens, who are pushing for greener forms of transport such as cycling. Coronavirus has also accelerated this trend, with studies showing that the pandemic has created more cyclists due to concerns over social distancing.

Callum Mcleod, Product Owner at Auckland Transport says “a lot of Aucklanders started cycling during our Coronavirus lockdowns, but now that the traffic has returned, many stopped because they didn’t feel safe. We’ve developed this new feature with SilverRail to provide cycle friendly routes wherever possible to help encourage people to get back out on their bikes”.

The “safe cycling” feature is made possible by SilverRail’s Journey Planning API, which is now able to distinguish and prioritise different types of cycle-safe paths and roads to find the best route based on user preferences. In this example, the cycle plan follows designated bike paths, which are also outlined in the corresponding map of Auckland’s cycling paths.

Users have commented that Auckland Transport’s cycle routes are better than other apps like Google Maps because they often return more direct routes which do not use designated cycle paths or road types considered cycle friendly (see example below) and are therefore not as suited to less confident cyclists.

David Emerson, Product Manager at SilverRail comments: ‘It’s really great to see the safer and more free flowing cycle routes on the Auckland Transport app. They’ve certainly gone above and beyond in supporting their users’.

To find out more about how SilverRail’s journey planning tools can power your transport products, get in touch.


SilverRail Announces Independent Ownership

Sale to SilverRail Management Renews Focus on Carrier-Centric Business Strategy

LONDON, UK. October 19, 2020.

SilverRail Technologies, Inc. today announced a sale of its business to SilverRail management. The sale allows SilverRail to operate as an independent entity, with renewed focus on a carrier-centric business strategy. Expedia Group, which owned a majority stake in SilverRail, retains an interest in the company and existing strategic agreements including the supply of rail to Egencia customers globally.

“We have evolved and matured greatly within the Expedia Group family of brands,” said Aaron Gowell, Chief Executive Officer, SilverRail. “We have also grown into a business largely focused on our rail carrier partners, building products for their direct retail needs as well as third party distribution. We are excited about the growth of rail as a sustainable travel choice and looking forward to building on our success in this sector.

The sale was completed on October 2, 2020.

About SilverRail Technologies

SilverRail powers global rail with its next generation retailing and distribution platform.

SilverRail’s technology is purpose built for rail. The SilverRail product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.

SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

  • SilverRail handles more than 1 billion online rail searches each year.
  • SilverRail distributes tickets for more than 35 providers and carriers.
  • SilverRail processes more than 25 million bookings each year.
  • SilverRail serves more than 1,500 corporate customers worldwide.

SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson and has offices in London, Boston, Stockholm and Brisbane.


Getting Greener with Deedster

2020 has been a tough year. We’ve seen the effects of climate change ripping across continents with bushfires and smoke filled skies and we’ve also had a global pandemic to tend with.

If there is anything good to come from this worldwide pandemic, it might be that the Earth has been given a chance to breathe a bit. We watched nature reclaim its place on the planet, we watched grey skies turn blue and we watched canals and rivers become clear.

As the world begins a “new normal” it is so important that we continue on the path to an unpolluted, cleaner environment and don’t return to old ways.

At SilverRail, we want to drive a culture of change. With our mission to Make Rail First Choice and our values of “Do Good”, “Stronger Together” and “Think Big, Act Smart” we are passionate about working together as a team, for a greener planet and by using our growth mindsets to challenge our habits and the way in which we live.

This means incorporating all aspects of our day to day lives, for a brighter better future. We are excited to be partnering with Deedster, the leading climate action app, to launch our SilverRail sustainability challenge. Last week, Anders, the cofounder, took our global team through Deedster on a Zoom call.

We will be working in groups to go head to head in a gamified challenge, having fun whilst trying something new, and raising our own awareness on how we can change our daily routines to improve our carbon footprint, become part of the climate change solution, and be Greener, Cleaner and Leaner.

We are kicking off the challenge on Monday 2nd November so watch this space!