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UK RAIL MARKET INSIGHTS REPORT

The UK Rail Market Insights Report – download your free copy

Today, rail is the preferred transport choice in many markets for both passengers and freight – it’s greener, faster, city centre to city centre, increasingly interconnected to other transport modes, and can carry far more people than most alternatives. Therefore, it is only natural that it sits at the heart of transportation systems around the world.

In the UK specifically, the rail network supports considerable economic growth, enabling the major cities – London, Manchester, Birmingham and Edinburgh – to function, as well as providing effective transport links throughout the country.

Over the last 15 years, the UK rail network has enjoyed a continuous period of growth and development, which has seen expenditure increase by around 60%. On top of this, Network Rail’s five year investment of £38 billion (from 2014 to 2019) is set to transform the entire rail infrastructure.

This investment and rapid modernisation of trains and rail infrastructure has seen the introduction of faster, safer and more comfortable services. These advances, however, have arguably outpaced the adoption of new booking technology and booking interfaces, which puts rail at a disadvantage when compared to other modes of transport.

To help understand how these changes have affected the market, and the behaviour of its travellers, SilverRail has compiled the following Report to give a clear, bird’s-eye view of the UK rail market; to provide key statistics and data to help understand today’s traveller and their sentiments attached to rail in comparison to air, and to highlight market trends in traveller behaviour with increased online rail adop­tion.

It delivers these insights across five chapters:

  1. Looking into UK market trends
  2. Rail versus air options
  3. Understanding traveller behaviour
  4. Traveller satisfaction
  5. Ticket segmentation

Each chapter goes into detail on the topic, providing statistical data, charts, diagrams and analysis from SilverRail.

CLICK TO DOWNLOAD YOUR FREE COPY

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DISRUPTION & DIGITAL DISTRIBUTION IN THE EU'S ONLINE TRAVEL MARKET

Disruption and Digital Distribution in Europe’s Online Travel Market

In partnership with Phocuswright, SilverRail commissioned the following report in order to analyse Europe’s online rail market, with particular focus on the mounting competition amongst travel intermediaries to integrate rail.

The report focuses on the driving forces (outlined below) that sit behind this evolving market, and the challenges and opportunities that they present.

Key Market Changes

  • Rail has taken a back seat to flight and hotel search when it comes to online travel.
  • Service fragmentation and data complexity have slowed the pace of integration of rail into mainstream online travel shopping channels.
  • As rail goes digital to compete with air and bus services, the potential for disruption to operators and intermediaries is very real.
  • Market competition, liberalisation, and advances in digital distribution are steadily pulling rail deeper into Europe’s online travel ecosystem.
  • Rail-centric OTAs and multimodal startups are gaining momentum.
  • Technology companies are working to make rail schedule and pricing data more digestible to various third parties.
  • The almighty consumer is looking to trusted online brands that incorporate a range of transport modes.

CLICK TO DOWNLOAD THE REPORT

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TRAVEL'S NEXT CHALLENGE IS CONNECTING OUR MEGACITIES

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EUROPEAN CITY2CITY INFOGRAPHIC

Download here.

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SILVERRAIL CEO ON TACKLING TRAINS IN A DIGITAL AGE

See more at: https://skift.com/2016/12/01/skift-backstage-podcast-silverrail-ceo-on-tackling-trains-digitally/

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THE FIVE STANDARDS NEEDED TO MAKE MODERN RAIL WORK

See it here.

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ROME2RIO USES SILVERRAIL TO SELL RAIL TICKETS

Read more at: https://www.phocuswire.com/Rome2rio-ramps-up-direct-booking-options

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SILVERRAIL ACQUIRES SWEDEN’S LINKON TO FURTHER MISSION TO CONSOLIDATE RAIL TICKETING

Read more at: https://techcrunch.com/2015/01/13/all-aboard/

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NATIONAL EXPRESS TEAMS UP WITH SILVERRAIL TO DRIVE DIRECT ONLINE SALES

See https://www.travolution.com/articles/60341/national-express-teams-up-with-silverrail-to-drive-direct-online-sales.

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CONCUR STRIKES PARTNERSHIP WITH SILVERRAIL

See more at: https://www.businesstravelnewseurope.com/Technology/Concur-strikes-partnership-with-Silverrail