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SILVERRAIL PARTNERS WITH FAREPORTAL TO POWER RAIL SEARCH ON CHEAPOAIR

API integration allows customers to compare Amtrak rail routes to flights on CheapOair

SilverRail, the technology company powering global rail with its next generation retailing and distribution platform, has partnered with Fareportal, a high-tech, high-touch travel company powering the next generation of travel. This new partnership will expand Fareportal’s offering to travellers in the US by incorporating rail options alongside flights for the first time.

With the simple integration of SilverRail’s API, travellers can now compare and book Amtrak rail tickets online via CheapOAir, a subsidiary of Fareportal. For the first time ever, CheapOair customers can find the most convenient and affordable travel options based on their origin and destination with one easy search on one website.

Cameron Jones, Chief Commercial Officer at SilverRail said “Fareportal is the 10th largest global travel company according to Travel Weekly’s 2016 Power List and with their brand CheapOair they will be amongst the first leisure online booking platform to offer Amtrak tickets alongside airfare results. We are excited to support Fareportal as they expand and enhance their offering to customers. This partnership helps raise the profile of rail in the US and provides Amtrak a new marketing channel to attract new customers that might have otherwise flown.”

Werner Kunz, Chief Operating Officer at Fareportal said “Rail carries as many passengers as air between some of the major US cities like Boston and New York, and so it’s a natural fit for us to offer rail options alongside air, allowing customers to comparison shop with one search on CheapOair.com”.

-ENDS-

For media inquiries, please contact:

Belinda Hallworth/Archie Pottinger – Flagship Consulting 020 7680 7114/7113

Sophy Norris – Flagship Consulting 01392 248 934.
 
About SilverRail Technologies (www.silverrailtech.com)

SilverRail is powering global rail with its next generation retailing and distribution platform.

SilverRail’s proprietary technology offers a cohesive digital infrastructure for rail. Our product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.

SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

  • SilverRail handles more than 1 billion online rail searches each year.
  • SilverRail distributes tickets for more than 35 providers and carriers
  • SilverRail processes more than 25 million bookings each year.
  • SilverRail serves more than 1,500 corporate customers worldwide.

SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson, is headquartered in London, but also has offices in Boston, Stockholm and Brisbane.

About Fareportal (www.fareportal.com)

Fareportal is a high-tech, high-touch Travel Company that powers the next generation travel concierge service. Utilising its innovative technology and company owned and operated global contact center, Fareportal has built strong industry partnerships providing access to over 450 airlines, 150,000 hotels, and hundreds of car rental companies that serve millions of customers every year. With a portfolio of consumer travel brands, including CheapOair and OneTravel, Fareportal’s airline partners can benefit from access to a broad customer base that books high-yield international travel and add-on ancillaries.

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‘SILVERRAIL LABS’ TAKES ON THE CHALLENGES OF TODAY’S TRAVELLERS

SilverRail, the technology company powering the next-generation rail retailing and distribution platform, has launched SilverRail Labs to highlight its commitment to R&D and to showcase a series of game-changing projects cleverly developed using insight and technology.

In keeping with SilverRail’s mission to provide a better customer experience across all ground transportation types, SilverRail Labs will push the status quo, exploring unchartered territory and looking to the latest technological developments to build new, customer-centric, solutions.

SilverRail Labs has been conceived to give SilverRail employees the space to play with and trial new ideas and applications, whilst providing the industry and consumers a glimpse at how SilverRail is experimenting with technology and data, all with the aim of transforming the future of ground transportation.

The best projects will be showcased on the SilverRail Labs website starting with the following two:

1. ‘A Day in the Life of’ – Transport Data Time Lapse Animation

Every year SilverRail powers over one billion journey searches for partners around the world, enabling the team to capture a wealth of data on travellers’ journey planning queries.  SilverRail has collated this data to create the A Day in the Life of animation.

The animation illustrates the use of public transport in two key locations (Wellington, New Zealand and across Wales, UK), using graphics to demonstrate the scheduled intensity of use over a 24-hour period. Viewers watch the maps wake up, go to work, and return home, as the rich data brings ground transportation volume, flow and direction to life.

The animation offers a totally new way to represent transport intensity across locations. It can help to deliver data-driven insights to transit and city planners, changing the way they identify bottlenecks, identify current and future trends in traffic flows and present opportunities for improvements (new routes, increased frequency of services, traffic re-direction and so on).  All of this will mean better transportation flow, and a better experience for travellers.

2. Commuter Watch App

Unexpected delays and disruption are all too common for public transport users. The Labs team tapped into its heritage of seamless journey planning across transportation modes (trains, buses, subways, bicycles, ferries etc.) to address this, and has created a prototype watch app to help alleviate commuter pain, making the experience as simple and smooth as possible.

The Commuter Watch App works by using real-time data from operators to create push notifications for travellers, ensuring they get the travel information they need instantly; information such as departure times, platform details, delay notifications and journey fixes.  This will help smooth out the commuter experience, streamlining timings and making sure the right transport option is selected.

On the launch of SilverRail Labs, Conor O’Mahony, Chief Product Officer at SilverRail said: “The team here is bursting with new, fresh, and innovative ideas.  Core to our philosophy at SilverRail is to encourage and nurture such innovation, encouraging lean business principles, which foster discovery and success.

“SilverRail Labs provides an ideal outlet to test these ideas, with the objective to make ground transportation travel as seamless as possible. SilverRail Labs plays an important part in fulfilling this aim by sharing concepts openly and in the hope of driving the industry forward, and spurring further innovation.

“We are proud to share our first two projects on our website, both of which we believe have the potential to be game-changers in our quest for seamless mobility.”

– ENDS –

For media inquiries, please contact:

Belinda Hallworth/Archie Pottinger – Flagship Consulting 020 7680 7114/7113

Sophy Norris – Flagship Consulting 01392 248 934.

About SilverRail Technologies (www.silverrailtech.com)

SilverRail is powering global rail with its next generation retailing and distribution platform.

SilverRail’s proprietary technology offers a cohesive digital infrastructure for rail. Our product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.
SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

• SilverRail handles more than 1 billion online rail searches each year.
• SilverRail distributes tickets for more than 35 providers and carriers
• SilverRail processes more than 25 million bookings each year.
• SilverRail serves more than 1,500 corporate customers worldwide.
SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson, is headquartered in London, but also has offices in Boston, Stockholm and Brisbane.

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SILVERRAIL PRESENTS NEW RAIL VS AIR INFOGRAPHIC

Highlighting the need for more visibility when booking travel

SilverRail, the B2B technology company powering rail bookings globally has created a new infographic showcasing rail and air travel options side-by-side for key city pairs across Europe.

The infographic has been produced to highlight the importance of making rail as visible as air across online travel booking sites, so that travellers can effortlessly compare the price and total journey time when travelling from city centre to city centre across Europe.

When searching for journey options online today, very few travel agencies and distributors are able to showcase rail and air options side-by-side, and even fewer are able to represent the full length of a traveller’s door-to-door journey; incorporating the time it takes to travel to and from the station, and the multiple modes of transport required to get there. However, SilverRail foresees a future where Online Travel Agencies (OTAs) are able to provide travellers with a full view of options for their entire door-to-door journey, incorporating multiple modes of transport (taxi, bus, tube, train, etc.), whilst enabling it to be booked in one single transaction – no matter the complexity of the journey.

Giving travellers access to this type of information enables better and more informed decision making when choosing which mode of transport to take. Presenting rail alternatives side-by-side with online airfares is the first step to realise this vision, and the next step in the development of rail – ultimately empowering travellers to plan, book and take trips seamlessly across different modes of transport.

Cameron Jones, Chief Commercial Officer at SilverRail said “With Europe having invested heavily in its high speed rail network over the last few years, rail has gained a competitive edge over air. This is particularly apparent on high speed routes of four hours or less, where travellers are increasingly choosing the convenience that rail offers over short-haul flights. Firstly, rail is far more productive. Recent research by Belgium operator Thalys revealed that 90% of managers surveyed viewed rail travel as productive time, while only 6% said the same about air travel. Secondly, rail is often more convenient. It gets business travellers to their destination with less stress, whilst typically offering an end-to-end, city centre to city centre journey – as train stations are typically in, or very close to business centres.

“However, rail is simply not as visible on key booking sites, and very rarely in the same search results as air. In fact, only 20% of rail is currently booked online in the UK, which means it is often missed out as a travel option. We have started to see some movement on booking sites and we are excited to partner with key OTA’s, who are set to transform the accessibility of global rail travel. This will ensure the train is considered as an option by a growing number of travellers, and in turn, help rail companies grow their ticket sales.

“If you take into account all factors – including productivity, convenience and CO2 impact – rail travel is often a winning choice. Now is the time to improve the visibility of rail as a travel option and truly challenge the status quo.”

The full infographic can be viewed and downloaded here.

– ENDS –

For media inquiries, please contact:
Belinda Hallworth/Archie Pottinger – Flagship Consulting 020 7680 7114/7113
Sophy Norris – Flagship Consulting 01392 248 934.

About SilverRail Technologies (www.silverrailtech.com)

SilverRail is powering global rail with its next generation retailing and distribution platform.
SilverRail’s proprietary technology offers a cohesive digital infrastructure for rail. Our product suite spans the full customer experience: journey planning, inventory management, scheduling, pricing, booking, payment, ticketing, reporting and administration.
SilverCore is the world’s first unified platform for global rail distribution, it connects carriers and suppliers to both online and offline travel distributors.

  • SilverRail handles more than 1 billion online rail searches each year.
  • SilverRail distributes tickets for more than 35 providers and carriers
  • SilverRail processes more than 25 million bookings each year.
  • SilverRail serves more than 1,500 corporate customers worldwide.

SilverRail was founded in 2009 by Aaron Gowell and Will Phillipson, is headquartered in London, but also has offices in Boston, Stockholm and Brisbane.

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knowledge

TRAVEL'S NEXT CHAPTER – SEAMLESS MOBILITY

Aaron Gowell, CEO of SilverRail Technologies, reveals Travel’s Next Chapter – Seamless Mobility at Skift Global Forum

In a recent talk at the Skift Global Forum 2016 (becoming known as the “TED talks of the travel industry”) – Aaron Gowell, CEO of SilverRail Technologies, shared his views on “Travel’s Next Chapter – Seamless Mobility”.

In his presentation, Aaron discusses two chapters for online travel. The first, and current, focuses on ‘wiring up’ all of the big travel products -flights, cruises, taxis, rental cars, buses, trams and trains – to the web enabling consumers to access, search and book them.  This has evolved over the past 20 years, with the last major travel product, rail, finally joining the online party in the last few years; “and that’s what SilverRail is doing” explained Aaron.

He goes on to say: “I think that the next wave of innovation we’re going to see is not just about the Uber’s of the world; it’s going to be how we think about planning and transacting across multiple modes [of travel].”  Chapter two, for Aaron (and SilverRail, which is already innovating in this field), is less about innovation around the big-ticket items of travel (air, hotel, holiday) but around the developments focusing on high-frequency, day-of and on-demand transport options – products like Uber, Lyft, BlaBlaCar, Citymapper – even Google Maps.

At the moment, travelling anywhere mostly requires the use of multiple companies on multiple apps. Aaron explores what it would be like if there was another way – where every part of a potential journey can be planned and booked in one place.  As he says, this is the next logical step in our travel booking story.

He goes on to explain that the state of travel bookings is already complex and it is only going to get worse.  The biggest challenge upon us is the expansion and growth of mega cities.  In 2030 it is predicted that there will be 40 such cities around the world, compared to just four in 1980. This puts increased pressure on cities’ infrastructure, whilst creating greater congestion, pollution and travel stress. In efforts to decarbonise the economy, national and city governments are already seeking to change the way people travel, getting them out of their cars and onto public transport.

To keep in step with this rapid pace of change, the industry needs a more comprehensive booking system to enable travellers to book trips across multiple platforms and modes of transportation. To illustrate this point, Aaron described his typical commute across London, involving the local train network, Uber and Google Maps, highlighting how a traveller’s every day journey spans multiple modes of transportation, booking engines and mobile apps. However, in an ideal world, he envisions the empowered traveller who only needs one app and a single itinerary.

Aaron explains how, already, SilverRail is taking a bite out of this complexity by providing a platform that ingests and distributes rail data in a simple and bookable format.

By simplifying rail data from multiple sources, SilverRail produces a feed that’s easily readable by Online Travel Agents (OTAs), which, in turn, can better sell tickets. Last month, Expedia UK was among the first of the OTAs to start selling rail tickets from its front-page, traditionally a difficult task. And in Sweden, SilverRail is already working with rail networks, buses, taxis and other metropolitan transit providers to help travellers plan, book and take trips seamlessly across different modes of transport.

Progress is being made, however Aaron believes the industry needs higher ambitions, and that all megacities and organisations involved in the transit of people should collaborate and share data. Returning to the illustration of his multi-modal journey, he envisions a future in which one powerful tool will generate a single booking and a simple, paid for itinerary no matter the number of transport types or complexity of route; “the Rosetta Stone of booking” he ends.