A couple of weeks ago, I wrote a piece for Travolution on the future of rail and the technological developments that are driving rail’s journey into the modern era.
While air travel has reached new heights, rail has not, until now, received the attention it deserves. But we are now starting to see innovations that address the fundamental issues that rail travel has suffered from in the past, and it is encouraging to see the industry’s recognition that in order to power rail into the future we need to take the user-experience seriously.
My article for Travolution outlined four key developments that will transform the image of UK rail:
E-ticketing – Announcements suggest that as soon as 2017 the rail industry could be paperless. This move to electronic ticketing means there is much more capability for technological advancements in terms of making bookings, changing tickets and travelling seamlessly. In fact, a MultiPass solution is already being trialled on the Cambridge-London route in the form of account-based ticketing. This advancement means that journeys are captured by the customer’s MultiPass app and e-wallet, synchronising with the cloud to calculate the best priced ticket.
Connectivity everywhere – Free Wi-Fi is not the only area in which technology can improve the customer experience during a train journey. Location based technologies like ibeacons on trains, GPS enabled mobile phones providing community data and real time CCTV data analysis introduces the capability to identify when customers board and depart trains to help reduce overcrowding in carriages, and inform customers where best to choose a seat.
Infrastructure – Commitments towards investment in rail infrastructure have been made widely across the UK. The highly publicised HS2 and Crossrail projects are the largest government investments in the UK, but we are also seeing station updates, namely Birmingham New Street and London Bridge, which alone sees 54 million passengers annually. New station builds, electrification of lines and new digital signalling will all help to bring rail up to the standards that we expect.
New ticket vending machines – We are seeing the development of new ticket vending machines that, at the heart of their functionality, address the user experience head on. Developed by Parkeon, and being trialled at Harrogate Station for Northern Rail, these modern day machines implement innovative new technology. For instance, the screen height adjusts automatically to the user’s eye height, enhancing ease of use, and these digital screens have the capability to show news, weather, maps, train information and advertising – all designed to make a customer’s journey easier and smoother.
Of course, these four innovation areas are just the tip of the iceberg. There is a clear appetite to champion innovation and change in rail, and when the industry collaborates on these challenges there is so much that can be done – and I for one can’t wait to see where it takes us.
At the 2015 United Nations Climate Change Conference in December, 195 world nations agreed that everything, and anything possible should be done to slow down global warming, with each submitting pledges to begin the process of cutting carbon pollution.
This historic and ground-breaking pledge has placed a huge amount of scrutiny on those participating countries, as well as to the participating companies that are contributing the most to the global carbon footprint.
It’s not all bad news however, and there is help available, showing us that just a few small changes to our daily lives can really make a big difference. One such change is a simple shift in our transport choices. By choosing to take the train rather than fly between key cities, SilverRail customers in the northeast corridor (the mainline between Washington & Boston) have saved 167 tons of CO2 over the last 12 months. That’s equivalent to the lifetime CO2 absorption of 46 trees.
But could we do more?
The answer is undoubtedly yes! Having engaged with businesses around the world, we have found that organisations in Europe generally consider and report on environmental factors more frequently than their counterparts in the USA, which is likely influenced by local regulations and requirements.
SilverRail Technologies has developed a Rail Benefits Calculator, for use in any market and on any route, to help corporate buyers and travel managers quickly determine the impact of taking the train instead of flying, when it is a viable alternative, on their travel programs. KPIs included in the benefits dashboard include:
Your Personalised Rail Benefit Calculator
The benefits are displayed on an interactive dashboard, as shown below, allowing users to control the market share component which in turn alters the results and clearly pinpoints which travel routes present the highest benefits of travel via train over air, or shows the benefits if the usage of rail is increased.
Using data specific to the corporation ensures that the results are relevant, and presents travel managers with the key statistics and information needed to assist them in putting together a business case in order to obtain buy-in for change from stakeholders within their organisations.
Your dashboard broken down
In the following example we have chosen six of the most popular EU city-to-city travel routes, and input example market share figures for each route for rail and air travel for a typical company.
Rail vs Air Marketshare
This chart shows the current usage of rail vs air per route, to determine the market share for each. Below that, it shows the total cost avoidance the company has achieved from their current levels of rail vs air usage. A clear KPI to present to any business leader on what the company has already saved by choosing rail over air.
Could we do more?
As stated before the answer is undoubtedly yes – and this part of the dashboard enables you to determine just how much. By increasing the market share numbers on the right, travel mangers can quickly determine how increasing their travel by rail on certain routes will affect key business KPIs.
Annual Savings %
Based on the newly inputted market share, this figure shows the percentage of savings that could be achieved per route.
Annual Savings (£)
This shows the actual savings number, which is useful if you have specific savings targets to meet, and can be used to quickly highlight which city-to-city route would make the largest impact to the company’s bottom line if they were to increase their rail travel.
This helps to quickly highlight what the total savings would be if all six travel routes for the inputted market share levels were adopted.
This chart compares how productive travelers are when travelling by rail, compared with air. Although air may sometimes be quicker than rail, when you take into account the time taken to check-in, pass security and lack of connectivity when flying, an individual’s productivity levels are often much lower than if they travelled by train.
In the above example, the Madrid to Barcelona route shows a 59% uplift in overall productivity for travellers if 80% of them traveled by rail. The beauty of this tool is that if a company decides productivity is a key requirement for business, it is clear to see that levels can be increased further by increasing the percentage of rail travelers from 80% – 90%.
This chart shows that on the Madrid to Barcelona route this company would save 43% more CO2 if 80% of their travelers were to travel via rail instead of air. As climate change becomes more and more of a priority and with higher and more frequent tax implications, this metric is becoming a key consideration for businesses.
This chart shows what impact rail travel would have on a travellers journey time when compared with air. In this example it shows that Madrid to Barcelona by rail is quicker than by air, a key benefit to present not only to the company decision makers but more importantly to the travelers to encourage early adoption. It can sometimes show that rail is a slower alternative e.g. Gothenburg to Copenhagen, and so Travel Managers can use the tools to test the viability of certain routes to make sure it works for their business.
They may in the end decide that the 12% longer journey time is outweighed by other benefits.
Overall the calculator is a great way to really determine what will and will not work for your company based on your own priorities and objectives, as well as giving you all the ammunition you need to get your business case for rail travel approved.
So what are you waiting for?
Make a difference. Not just to your company, but to the very world we live and breathe in.